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MSc Media Management

Our Masters course in Media Management was the first of its kind in the UK, and offers excellent preparation for meeting the challenges posed by unprecedented changes and increased competition in the media industries.

Media Management

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September
  • Duration MSc full-time: 12 months
  • Mode of study Full-time, Campus based, Stand-alone modules

The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the globe’s rapidly changing media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the V&A Dundee and CodeBase Stirling.

You’ll also have the opportunity to hear from industry professionals. For example, in 2019 we had speakers from all parts of the media industries and creative sector including Editor of the Sunday National, Former editor of The Scotsman, Head of Business Multiplatform Productions, BBC Scotland, Director and Independent Creative Producer for LeithLate, Director of Crowdfunding and Communications specialists Paved with Gold and the Director of the Scottish Games Network. Guest lectures have also been delivered from policymakers from the British Council; OfCom and PACT.

  • Top reasons to study with us
  • Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

  • Research

    University of Stirling Communication, Cultural and Media Studies research was ranked first in Scotland for research impact in the most recent Research Excellence Framework (REF 2014), with 70% of our research classed as 'world-leading' or 'internationally excellent'. The Stirling Media Research Institute (SMRI) enjoys an international reputation for the quality of its work, regularly attracting a diverse array of international visitors. The SMRI has a purpose-built research facility for the use of its members. Current research is focused on:

    • Cultural and Creative Industries
    • Film and Television
    • Journalism
    • Media and Communications Policy
    • Public Relations
    • Sport Media
    • Digital Media
    • Media Archives and Cultural Memory
  • Academic requirements

    A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate work experience are encouraged to apply.

    Media Managers come from a wide range of backgrounds, and the profession is keen to encourage applicants from the arts, humanities, business, sciences, and the social sciences. Applications are welcomed from applicants from the broadest range of disciplines.

    Other routes of entry

    INTO University of Stirling offers a Graduate Diploma for those students who do not meet the required criteria for this course. If you successfully complete the Graduate Diploma in Media, Humanities and Social Sciences, and meet the required progression grades, you will be guaranteed entry onto this Masters course.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS 6.0 with 5.5 in each skill
    • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
    • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
    • Pearson Test of English (Academic) 54 overall with a minimum of 51 in each sub-skill
    • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
    • Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

    Last updated: 5 December 2019

    For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

  • Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

The MSc Media Management consists of a taught course taking place over two 15-week semesters, followed by a dissertation. The taught course involves postgraduate modules offered by, or in collaboration with, the Faculty of Arts and Humanities and the Stirling Management School. You’ll take two core modules and one elective module each semester, making for a total of six taught modules across the year.



The modules listed below are those currently intended for delivery in the next academic intake of this course. These may be subject to change as the University regularly revises and refreshes the curriculum of our taught programmes.

Course Details

  • Teaching

    You’ll be taught through a combination of lectures, seminars, workshops and tutorials. We also have guest speakers who are usually experienced practitioners from the media industry able to provide a strategic or practical insight into current management issues.

  • Assessment

    Modules are assessed by a combination of coursework and examination.

  • Classroom hours

    The timetable below is a typical example, but your own timetable may be different.


    MMAPP10:  Global Creative Industries

    Lectures – Mon: 11.00-12.00

    Seminars – Mon: 12.00-13.00

    MMAPP12:  Mass Media Research Methods 

    Lectures – Fri: 12.00–14.00

    Seminars – Fri: 14.00–15.00

    MMAPP17 Human Information Behaviour

    Lectures - Wed: 11.00-12.00

    Seminars - Wed: 12.00-13.00

    or: FMSPP23 The Business of Television


    MMAPP14:  Media Regulation and Policy

    Lectures – Mon: 11.00-12.00

    Seminars – Mon: 12.00-13.00

    MMAPP16:  Digital Culture for Media Managers

    Lectures – Thur: 10.00-11.00

    Seminars – Thur: 11.00-12.00

    PCMPPX3 Advertising 

    Lectures – Wed: 09.00-10.00

    Workshop – Thur: 14.00-16.00

    or:  IBUP003 Business in Europe and The Competing Economies

    or: PREPP84 Health Communication

    Please note this is an illustrative timetable, and not the timetable for 2018/19.

  • Course director
  • Key staff

    The course has been strengthened with the appointment of new, dedicated staff and the development of new modules. It continually evolves to keep up with the changing media world.

    Ask an expert

    Dr Katherine Champion Lecturer in Media and Communications

    Course Director, Dr Katherine Champion, a specialist in Media and Communications, explains how studying at Stirling can enhance your career prospects.

    Ask an expert in media, culture and communications

  • Fees and costs

    Fees shown are per year (fees are different for each course)


    Home/EU Students

    Fees shown are for full-time, one-year Masters course*

    If you’re domiciled in Scotland, you may be eligible to apply to the Students Award Agency for Scotland (SAAS) for a loan of up to £10,000 to cover your tuition fees and associated living costs. Students domiciled in the EU can also apply for tuition fee support, although may not be eligible to receive funding to support living costs.

    If you're domiciled in England, Wales and Northern Ireland, you should be eligible to apply for a loan from your regional body.

    English students apply for a loan of up to £10,609 per year as part of the UK Postgraduate Loan Scheme, Welsh students can apply for a non-means tested loan of up to £13,000 from the Welsh Government and Northern Irish students are eligible to apply for support of up to £5,500.

    *Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.


    Overseas (Non-EU) Students

    Fees shown are for full-time, one-year Masters course. Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.


    Please note: You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. If you need to extend your period of study, you may be liable for an additional fee.

  • Scholarships and funding

    If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.

    Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.

  • Additional costs

    There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

    Find out about the cost of living for students at Stirling

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

You will leave this course with a range of practical skills and attributes that are widely sought after by employers. Our graduates are located throughout the world, and have gone on to establish successful careers across a wide range of organisations and roles, both in media and in other fields.


MSc Media Management graduates who have entered into employment over the past two years are currently working as:

  • Editor-in-Chief
  • Reputation Executive
  • Social Media Researcher
  • Communications Executive
  • Lecturer
  • Online Marketer

Some of the organisations they work for include:

  • BBC Worldwide
  • Channel 4
  • China Radio HIT FM
  • Vodafone Greece
  • Radio One India (A Midday/BBC Joint Venture)
  • MTV
  • Asia Reach Media
  • McCann Universal Media

You don’t necessarily need to progress into a career in the media industry. A Media Management degree is a solid foundation upon which to base a career in a variety of different fields - as shown by some of the potentially less obvious roles that our Media Management graduates are currently working as:

  • Area Manager
  • Regional Sales Director
  • In-house Lawyer
  • Head of Finance
  • Testimonial quotes

    There are facilities to help you to get jobs, work on your CV and even seek financial assistance. The first time I borrowed books, I felt like I was shoplifting, you can log the books that you borrow on your own. What's more, a lot of the reading material is digitised so that you can stay home and study.

    There are also, many places in the city where you can get cheap winter clothing. Students are encouraged in varied interests, elections, fairs and many societies to join. In just six months, I have already been to Glasgow, Edinburgh, the Isle of Cumbrae and the Isle of Sky. So it's not all books!

    The lecturers in my experience have all been knowledgeable, encouraging and open. I have found that they truly care that you succeed. What an adventure!”

    Sharon Ali Aziz
    MSc Media Management 2016/17

  • Employability skills

    We offer a comprehensive employability and skills programme to help you maximise your time at university and develop the graduate attributes required by employers. We have a dedicated Faculty Employability and Skills Officer. There's also our Career and Employability Service who work in partnership with academic staff to ensure you get the best out of your University experience and are given the right opportunities to make you ready for the world of work.

    You'll have access to advice, information and career opportunities not only in the UK, but worldwide..

    What skills can you develop through this course?

    As you progress through your Media Management degree, you’ll develop a wide range of practical skills and attributes that are actively sought after by prospective employers. These include:

    • Media industry awareness
      Through case study analysis, guest lectures and site visits to media organisations, you’ll gain an understanding of what’s going on in the media sector and rapid developments in other digitally related industries.
    • Written and oral communication
      Media management involves communication with various stakeholders – both internally and externally. Our course develops your abilities to communicate through various essays, reports, presentations and online activities.

    • Team working
      Group work is an essential part of your Media Management degree, with both management and communications modules simulate real-life scenarios in business and marketing communications.
    • Research and analysis
      You’ll be given the opportunity to develop your own research skills to carry out both small-scale and larger research projects, including your dissertation.

    • Time management
      You’ll learn how to manage your time more effectively through active involvement in group projects, as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework.

    • Self-confidence
      The media industry needs confident self-starters, and your active participation in the course and our wider postgraduate community will build your personal confidence and professional prospects.
  • Companies we work with

    The Division of Communications, Media and Culture actively supports and encourages its staff and students to engage with a wider audience for its research. We've contributed to the work of:

    • policy fora
    • funded research for government agencies
    • collaborative work with NGO’s
    • engagement with the trade associations, unions and institutes of communications
    • media and culture professionals
    • active dialogue and contributions to media organisations across the spectrum of broadcasting
    • the press, film and the Internet
    • professional contributions to charities and pressure groups in relation to public media issues and policies
    • a range of cultural heritage activities at national and international film festivals and exhibitions

    Students will meet media professionals through talks and site visits, and will have the opportunity to focus aspects of their assessment on the needs of media organisations. Staff maintain good relationships with former graduates now working in the media, including organisations such as the BBC, Channel 4, MTV, China Radio HIT FM, Vodafone Greece and Radio One India (A Midday/BBC Joint Venture).

Faith  Adesuwa Idialu
The Media Management course has set me up with confidence for my career. My favourite part was the series of guest lectures throughout the year.
Faith Adesuwa Idialu
Nigeria MSc, Media Management
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Postgraduate study for me is an opportunity to build my resume, have a greater chance at my dream job and also learn the intricacies of media management in the 21st century.
Chinyere Nwonye
Nigeria MSc Media Management
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