Our Masters course in Media Management was the first of its kind in the UK, and offers excellent preparation for meeting the challenges posed by unprecedented changes and increased competition in the media industries.
The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the globe’s rapidly changing media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.
As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.
This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.
The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the V&A Dundee and CodeBase Stirling.
You’ll also have the opportunity to hear from industry professionals. For example, in 2019 we had speakers from all parts of the media industries and creative sector including Editor of the Sunday National, Former editor of The Scotsman, Head of Business Multiplatform Productions, BBC Scotland, Director and Independent Creative Producer for LeithLate, Director of Crowdfunding and Communications specialists Paved with Gold and the Director of the Scottish Games Network. Guest lectures have also been delivered from policymakers from the British Council; OfCom and PACT.
If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.
University of Stirling Communication, Cultural and Media Studies research was ranked first in Scotland for research impact in the most recent Research Excellence Framework (REF 2014), with 70% of our research classed as 'world-leading' or 'internationally excellent'. The Stirling Media Research Institute (SMRI) enjoys an international reputation for the quality of its work, regularly attracting a diverse array of international visitors. The SMRI has a purpose-built research facility for the use of its members. Current research is focused on: