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University of Stirling

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Professor Karine Gallopel-Morvan

Honorary Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Professor Karine Gallopel-Morvan

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About me

Karine Gallopel-Morvan (PhD) is Professor at the EHESP School of Public Health (Rennes, France) and researcher (and Deputy Director) at the research unit EA 7348 MOS (Management of Healthcare organisations). She's also Honorary Professor at the University of Stirling (Scotland). She teaches social marketing and non-profit marketing for MBA students and future health managers. Her research activities deal with critical social marketing applied to tobacco and alcohol control. She studies the effects of marketing of tobacco / alcohol products and public health prevention and regulation tools on individuals (e.g. tobacco plain packaging, the Evin law, etc.). She published over 50 refereed papers in academic journals (Addiction, Tobacco Control, European Journal of Public Health, Nicotine & Tobacco Research, Journal of Business Research, etc.), book chapters (over 20) and a French book on "marketing and communication for NGOs" (2013, Dunod). She's regularly involved in expert committees at national and international levels (WHO, European Union, member of the French High Council of Public Health and of the Scientific Committee of Public Health France, etc.).

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