Dr Gemma Mitchell

ISMH Hastings Research Fellow

Institute for Social Marketing Stirling

Dr Gemma Mitchell

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About me

About me

For full list of publications, see here https://orcid.org/0000-0003-0199-859X

I am a qualitative researcher with interests in alcohol industry involvement in science and policy, conflicts of interest, alcohol licensing, and the sociology of risk and uncertainty.

I worked as a social worker with children and families for several years before completing my PhD in sociology in 2018. My experiences as a social worker had a profound impact on my way of thinking about the world, with my thesis exploring how experts make decisions about risk of harm to children.

My focus gradually shifted towards the broader, often hidden drivers of health and social inequalities, which was supported by my work at the University of York on the Transformative Research on the Alcohol industry, Policy and Science (TRAPS) research programme, led by Jim McCambridge.

In my current role, I am continuing my work on alcohol industry corporate political activity. This includes the extent to which the industry shapes our thinking about addiction and how public health actors manage conflicts of interest. I also work on studies related to alcohol licensing and no and low alcohol products.

Research (1)

Commercial determinants of health; alcohol industry corporate activity; conflicts of interest; alcohol licensing; sociology of risk and uncertainty; qualitative research methods


SPECTRUM: Shaping Public hEalth poliCies To Reduce IneqUalities and harM
PI: Professor Niamh Fitzgerald
Funded by: Medical Research Council

Outputs (4)



Chacon L, Mitchell G & Golder S (2024) The commercial promotion of electronic cigarettes on social media and its influence on positive perceptions of vaping and vaping behaviours in Anglophone countries: A scoping review. Sriram V (Editor) PLOS Global Public Health, 4 (1), Art. No.: e0002736. https://doi.org/10.1371/journal.pgph.0002736

Research programmes