THE COMMERCIAL PROMOTION OF ELECTRONIC CIGARETTES ON SOCIAL MEDIA AND ITS INFLUENCE ON VAPING INITIATION AND POSITIVE PERCEPTIONS OF VAPING IN ANGLOPHONE COUNTRIES: A SCOPING REVIEW PROTOCOL

Citation

Chacon L, Mitchell G & Golder S (2022) THE COMMERCIAL PROMOTION OF ELECTRONIC CIGARETTES ON SOCIAL MEDIA AND ITS INFLUENCE ON VAPING INITIATION AND POSITIVE PERCEPTIONS OF VAPING IN ANGLOPHONE COUNTRIES: A SCOPING REVIEW PROTOCOL. [Preprint] Cold Spring Harbor Laboratory.

Abstract
First paragraph: Introduction: Social media plays a protagonist role in the promotion of addictive substances targeting vulnerable and susceptible groups including adolescents and young adults in contemporary times. Despite the broad evidence of tobacco promotion on popular social media, electronic cigarette advertisement remains a recent public health concern, as is considered an emerging phenomenon. Further research must be developed to address this topic, contributing to improved regulation of the marketing of vaping products.

Notes
https://www.medrxiv.org/content/10.1101/2022.11.11.22282178v1

People

Dr Gemma Mitchell

ISMH Hastings Research Fellow, Institute for Social Marketing