Professor Guido Noto La Diega


Law University of Stirling, Pathfoot Building, Room A20, Stirling, FK9 4LA, United Kingdom

Professor Guido Noto La Diega

Contact details

Share a link

About me

About me

An award-winning Italy-born naturalised British law academic working at the intersection of law and emerging technologies, Professor Guido Noto La Diega (they/them/he/him) holds the first Chair in Intellectual Property (IP) Law and Technology Law at the University of Stirling, Faculty of Arts and Humanities, where they coordinate the IP and Media Law modules, carry out research at the Centre for Research into Information, Surveillance, and Privacy, and sit on the EDI Committee. Guido’s main expertise is in the EU, Italian, and UK laws surrounding Internet of Things, Artificial Intelligence, cloud computing, robotics, and blockchain. Their work is animated by the conviction that the law should contribute to more socially just technologies.

Holder of a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, prior to joining the University of Stirling, Guido worked for the University of Palermo, the commercial law firm Studio Perrino & Associati, Queen Mary University of London, University of Glasgow, Buckinghamshire New University, and Northumbria University. Author of the seminal book "Internet of Things and the Law" (Routledge 2022) [Open Access:*5kbws*_ga*MTUyNDIzODc3OC4xNjk1MTM2Nzkx*_ga_0HYE8YG0M6*MTY5OTYzNzE0NS4xMi4wLjE2OTk2MzcxNDguMC4wLjA.], Guido published in leading international journals such as the European Intellectual Property Review and European Journal of Law & Technology, and appeared on mainstream popular press such as CNET, Il Sole 24 Ore, and Wired. Guido’s works – published in English and Italian (and translated into Chinese, Russian, and Korean) – have been cited by the EU Court of Justice's Advocate General, the House of Lords, the UK Intellectual Property Office, the World Economic Forum, the European Commission, and the Council of Europe, amongst others.

Guido has a strong bidding record, having been funded by the Arts and Humanities Research Council, the German Research Foundation, Horizon Europe, Royal Society of Edinburgh, Microsoft, the Society of Legal Scholars, the British and Irish Law Education and Technology Association, the Modern Law Review, Russia’s Ministry of Education and Science, Italy’s Ministry of Education, and Santander. They have 13 years of academic experience in the UK, Italy, Germany, Switzerland, Russia, Brazil and the US. Guido presented their research in prestigious venues including the WTO Public Forum in Geneva and the Computers, Privacy & Data Protection Conference in Brussels.

Outside of Stirling, Guido is a member of the European Commission’s Expert Group on AI and Data in Education and Training; Chair of the Royal Society of Edinburgh Research Network SCOTLIN (Scottish Law and Innovation Network); Fellow of the Nexa Center for Internet and Society; Research Associate at the UCL Centre for Blockchain Technologies; Co-founder & Fellow of NINSO Northumbria Internet & Society Research Group; and Trustee & Executive Committee Member of the Society of Legal Scholars, the oldest and largest society of law academics in the UK and the Republic of Ireland.

Alongside research and teaching, Guido is a qualified lawyer called to the Bar of Italy in 2013, consultant in all things law & tech, and LGBTQ+ rights activist.

Open to supervise full time PhD students with an interest in law & technology (especially with a focus on intellectual property, data governance, consumer protection, and European private law).

For an overview of Guido's projects, visit


Highly Commended at Research Culture Awards 2022 in the ‘Outstanding Leadership’ category

Winner of the award for Best Tutor at the Recognising and Advancing Teaching Excellence (RATE) Awards 2021
Winner of the award for Best Tutor at the Recognising and Advancing Teaching Excellence (RATE) Awards 2021 “He is an outstanding teacher who is passionate about education and helping his students. He is a fantastic tutor who takes the time to know his students. A friendly character who was great to be taught by during the pandemic. He is the type of teacher that you will remember years after graduation.”

Community Contribution

Advisory Council Member for Open Rights Group Scotland

Commission Expert Group on AI and Data in Education and Training…ail&groupID=3774
The European Commission has appointed Associate Professor Guido Noto La Diega to the Expert Group on Artificial Intelligence (AI) and Data in Education and Training (the ‘Expert Group’). With the Digital Education Action Plan 2021-2027, the European Commission presented its strategic view on addressing the impact of the COVID-19 crisis, as well as the long-term digital transformation of education and training systems. Under the first priority of the Action Plan the Commission proposed to address the ethical implications and challenges of using artificial intelligence and data in education and training. As member of the Expert Group, Noto La Diega will contribute to the development of ethical guidelines on artificial intelligence and data in education and training, as well as providing advice to the European Commission’s Directorate-General for Education, Youth, Sports and Culture (DG EAC) and Directorate-General for Communications Networks, Content and Technology (‘DG CNECT’). Thus, the Expert Group will have a direct impact on the future of education in the Europe, making sure that our sector improves in terms of performance while remaining inclusive, protective of fundamental rights, and diverse.

Knowledge partner of the W20 UK Delegation
Womeon 20 (W20) UK Delegation is an official G20 engagement group


External Expert in the Pool of Experts of the European Data Protection Board (EDPB)


External reviewer for Academic Promotion applications: University of Essex, Qatar University, the University of Aberdeen, the University of New South Wales, Bilkent University
University of New South Wales, University of Essex, University of Aberdeen, Qatar University and Bilkent University
Asked to peer-review academic promotion applications by the University of Essex, Qatar University, the University of Aberdeen, the University of New South Wales, and Bilkent University

External Examiners and Validations

External Examiner (undergraduate and postgraduate courses), Aberdeen Law School
University of Aberdeen

External Examiner (undergraduate and postgraduate courses), Edinburgh Law School
University of Edinburgh

PhD External Examiner - School of Advanced Studies, University of London; Alma Mater Studiorum - Università di Bologna; Université du Luxembourg; Katholieke Universiteit Leuven; University of Hertfordshire; University of Dundee; Strathclyde University; University of Birmingham; University of Leeds; University of Glasgow; Queen Mary University of London
University of Strathclyde, University of Luxembourg, University of London, University of Leeds, University of Glasgow, University of Dundee, University of Bologna, University of Birmingham, Queen Mary, University of London and KU Leuven

Other Academic Activities

Advisory Board Member, ESRC-AHRC-funded research project “Branded Content Governance”, led by Prof. Jonathan Hardy (University of the Arts London), with co-investigators Prof. Iain MacRury (University of Stirling) and Prof. Patricia Núñez Gómez (Universidad Complutense de Madrid)
University of The Arts London, University of Stirling and Universidad Complutense de Madrid

Martin-Flynn Global Law Professor at the University of Connecticut
University of Connecticut…bal-law-faculty/
3-year visiting appointment to teach on the LLMs of UConn and build research collaborations

Visiting Professor of European and Comparative Innovation Law at the University of Macerata

Visiting Professor of European and Comparative Innovation Law at the University of Macerata

Expert Advisory Board Member for “Regulating to Protect Security and Privacy in the Consumer Internet of Things” research project led by Professor David Lindsay (University of Technology Sidney) and funded by ACCAN (Australian Communications Consumer Action Network)

Visiting Associate Professor of Information Technology and Intellectual Property Law at Novosibirsk State University
Novosibirsk State University

Visiting Professor at Universidade Estacio de Sa
Santander-funded Visiting Professor of Gender Sexuality and Law

Visiting Professor of Comparative Privacy Law at the University of Trento
Trento University

Professional qualification

Fellow of the Higher Education Academy (FHEA)

Research (4)

Professor Guido Noto La Diega's research interests centre on IP and its intersections with internet law. The main technologies of interest are the Internet of Things (IoT), artificial intelligence (AI), cloud computing, robotics, and blockchain (including NFTs). Guido looks at them as socio-technological phenomena and try to use the law to make them socially just. A private lawyer by training, Guido tends to focus on copyright, patents, data governance, consumer protection, and European Private Law more generally, but they also consider relevant human rights frameworks.

The most read author of their department according to ResearchGate and in the world top 10% on SSRN, Noto La Diega co-founded and directed research groups, labs, and networks aimed at developing and exchange multidisciplinary knowledge of law, current technological developments and their impact on society.

Guido has an established track record of high quality publishing, authoring or co-authoring some 90 publications including books and peer-reviewed articles in international journals in the UK, Italy, Germany, Belgium, India, and South Korea.


From Smart Technologies to Smart Consumer Law: Comparative Perspectives from Germany and the United Kingdom
PI: Professor Guido Noto La Diega
Funded by: Arts and Humanities Research Council

The Scottish Law and Innovation Network
PI: Professor Guido Noto La Diega
Funded by: The Royal Society of Edinburgh

Zooming in on Privacy and Copyright Issues in Remote Teaching
PI: Professor Guido Noto La Diega
Funded by: British and Irish Law Education and Technology Association

Are We Owned? A Multidisciplinary and Comparative Conversation on Intellectual Property in the Algorithmic Society
PI: Professor Guido Noto La Diega
Funded by: Modern Law Review

Outputs (74)


Book Chapter

Noto La Diega G (2023) The Internet of Things (You Don’t Own) under Bourgeois Law: An Integrated Tactic to Rebalance Intellectual Property. In: Internet of Things and the Law: Legal Strategies for Consumer-Centric Smart Technologies. Routledge Research in the Law of Emerging Technologies. London: Routledge, pp. 275-340.


Noto La Diega G (2023) ‘Internet aperto o eccessi proprietari? Brevi note a margine della recente giurisprudenza inglese e scozzese in tema di linking e comunicazione al pubblico. Diritto Mercato Tecnologia, 2023.

Book Chapter

Noto La Diega G (2023) Idea. In: Torremans P, Stamatoudi I, Yu PK & Jutte BJ (eds.) Edward Elgar Encyclopaedia of Intellectual Property Law.

Book Chapter

Noto La Diega G (2023) Ending Smart Data Enclosures: The European Approach to the Regulation of the Internet of Things between Access and Intellectual Property. In: Elvy S & Kim N (eds.) The Cambridge Handbook on Emerging Issues at the Intersection of Commercial Law and Technology. Cambridge Law Handbooks. Cambridge: Cambridge University Press.

Website Content

Noto La Diega G (2023) Intervista al Prof. Guido Noto La Diega per la recente pubblicazione: “Internet of Things and the Law: Legal Strategies for Consumer-Centric Smart Technologies”. Diritto Mercato Tecnologia [Blog Post] 07.03.2023.

Book Chapter

Noto La Diega G (2023) General Court (Role in IP Cases). In: Torremans P, Stamatoudi I, Ricolfi M & Yu P (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing.

Book Chapter

Noto La Diega G Publishing Contract. In: Encyclopaedia of Intellectual Property Law. Cheltenham: Edward Elgar.

Book Chapter

Noto La Diega G, Priora G, Jütte BJ & Pascault L (2022) Capturing the Uncapturable: The Relationship between Universities and Copyright through the Lens of the Audio-Visual Lecture Capture Policies. In: Bonadio E & Sappa C (eds.) The Subjects of Literary and Artistic Copyright. Cheltenham: Edward Elgar.


Noto La Diega G & Sappa C (2020) The Internet of Things (IoT) at the intersection of data protection and trade secrets. Non-conventional paths to counter data appropriation and empower consumers. European Journal of Consumer Law/ Revue européenne de droit de la consommation, 2020 (3), pp. 419-458.

Website Content

Ducato R, Priora G, Angiolini C, Giannopoulou A, Justin Jütte B, Noto La Diega G, Pascault L & Schneider G (2020) Emergency Remote Teaching: a study of copyright and data protection terms of popular online services (Part I). Kluwer Copyright Blog [Blog post] 27.05.2020.

Edited Book

Hamilton F & Noto La Diega G (eds.) (2020) Same-Sex Relationships, Law and Social Change. Routledge.


Noto La Diega G (2019) Блокчейн, смарт-контракты и авторское право [Blockchain, Smart Contracts, and Copyright Law]. ИНСТИТУТ ГОСУДАРСТВА И ПРАВА РОССИЙСКОЙ АКАДЕМИИ НАУК/Proceedings of the Institute of State and Law of the RAS, 14 (3), Art. No.: 9.

Book Chapter

Noto La Diega G & Stacey J (2019) Can Permissionless Blockchains be Regulated and Resolve Some of the Problems of Copyright Law?. In: Ragnedda M & Destefanis G (eds.) Blockchain and Web 3.0: Social, Economic, and Technological Challenges. Routledge Studies in Science, Technology and Society, 41. London: Routledge, pp. 30-47.

Book Chapter

La Diega GN (2018) Data as Digital Assets. The Case of Targeted Advertising. In: Bakhoum M, Conde Gallego B, Mackenrodt M & Surblyte-Namaviciene G (eds.) Personal Data in Competition, Consumer Protection and Intellectual Property Law: Towards a Holistic Approach?. MPI Studies on Intellectual Property and Competition Law. Berlin: Springer, pp. 445-499.

Book Chapter

Noto La Diega G (2018) Grinding privacy in the Internet of Bodies. An empirical qualitative research on dating mobile applications for men who have sex with men. In: Leenes R, van Brakel R, Gutwirth S & De Hert P (eds.) Data Protection and Privacy: The Internet of Bodies. Computers, Privacy and Data Protection. February 15, 2018: Hart Publishing, pp. 21-69.


Noto La Diega G (2018) Against the Dehumanisation of Decision-Making-Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information. JIPITEC - Journal of Intellectual Property, Information Technology and E-Commerce Law, 9 (1).

Policy Document

Noto La Diega G, Bessant C, Thanaraj A, Giles C, Kreitem H & Allsopp R (2018) “The internet: to regulate or not to regulate?” Submission to House of Lords Select Committee on Communications' inquiry. House of Lords.

Book Chapter

Noto La Diega G & Winkler MM (2017) La trascrizione del matrimonio omosessuale celebrato all’estero [The effects of foreign same-sex marriages in private international law]. In: Cagnazzo A & Preite F (eds.) Il riconoscimento degli status familiari acquisiti all’estero. Teoria e pratica del diritto. Civile e processo. Milan: Giuffrè, pp. 377-407.

Newspaper Article

Noto La Diega G (2017) Corte d’appello di Genova: riconoscimento automatico di adozione omogenitoriale nazionale straniera [Court of Appeals of Genoa: automatic recognition of foreign same-sex adoptions]. Articolo 29. 04.12.2017.

Conference Paper (unpublished)

Noto La Diega G, Carr S, Davies G, Dunn R, Jackson A & Piasecki E (2017) Brexit and the Law School. Brexit and the Law School, Newcastle upon Tyne, 25.05.2017-25.05.2017.

Book Chapter

La Diega GN (2016) In light of the ends. Copyright hysteresis and private copy exception after the British Academy of Songwriters, Composers and Authors (BASCA) and others v Secretary of State for Business, Innovation and Skills case. In: Falce V, Gambino AM, Maggio E, Moscati E, Romano R, Ronco M & Valditara G (eds.) Studi Giuridici Europei 2014. Universita Europea de Roma, 2014. Turin: Giappichelli, pp. 39-60.


Noto La Diega G (2016) Clouds of Things: Data Protection and Consumer Law at the Intersection of Cloud Computing and the Internet of Things in the United Kingdom [사물클라우드 : 클라우드 컴퓨팅과 사물인터넷의 교차점에서의 영국의 정보보호와 소비자법]. Journal of Law and Economic Regulation, 9 (1), pp. 69-93.


Alovisio M, Blengino C, Ciurcina M, Gallus GB, La Diega GN, Pagallo U, Travostino M, Vaciago G & Zampella P (2015) The Law of Service Robots. Nexa Center for Internet and Scoiety.


Noto La Diega G (2015) La Trascrizione Del Certificato Di Nascita Del Figlio Di Coniugi'Same Sex'. Filiazione Omogenitoriale, Ordine Pubblico Internazionale E Interesse Del Minore Nella Recente Giurisprudenza Torinese [The Registration of the Birth Certificate of a Same-Sex Spouses’ Son. Same-Sex Progeny, Public International Order and Interest of the Minor in the Recent Turin Case Law]. Diritto civile contemporaneo, II (I).


Noto La Diega G (2013) I Programmi Per Elaboratore EI Confini Del Diritto D'Autore: La Corte Di Giustizia Nega La Tutela a Funzionalità, Linguaggio Di Programmazione E Formato Dei File Di Dati (Computer Programs and the Boundaries of Copyright: The Court of Justice Denies Protection to Functionalities, Programming Language and Formats of Data Files). Rivista di Diritto dell'Economia, dei Trasporti e dell'Ambiente, X, pp. 69-96.

Conference Paper (unpublished)

Noto La Diega G (2013) Proprietà e proprietà intellettuale nella Carta di Nizza [Property and Intellectual Property in the Charter of Fundamental Rights of the European Union]. XXI Incontro del Coordinamento dei Dottorati di ricerca in diritto privato, Messina, Italy, 30.05.2013-01.06.2013.



Teaching is a passion at the core of Professor Guido Noto La Diega's experience. They have designed and delivered high quality programmes at undergraduate and postgraduate levels. At Stirling, they are module coordinator of Intellectual Property and Media Law; and have previously designed an LLM.

Guido has extensive experience delivering distance learning through digital and online platforms, such as Canvas, Blackboard, etc.. They have a significant record in attracting and supervising Scottish, UK, European and international postgraduates.

Guido is committed and dedicated to providing high quality, inspiration and motivational teaching at all levels, through an embrace of digital technologies and a focus on diversity and equalities. As a queer-identifying migrant, they aim to foster – through an intersectional approach – teaching environments that ensure all students can realise their full potential in a safe, inclusive, and stimulating environment. Their ‘queer’ approach is student-centred, and embraces technology in subject matter and in curricula design, and firmly grounds ways of teaching and researching that extend beyond HE to broader social and political debates.