We have some tips to help you apply our brand for maximum impact.
Be confident, not cluttered
- Say one thing very clearly rather than lots of things badly
- Use concise, confident copy
- Be bold and simple in your designs
Less is more
- All designs should be simple, modern and aspirational
- Less is definitely more – including content
- Each element within a piece of communication should have an explicit reason for being there
Don’t be afraid of white space
- Don’t feel the need to fill spaces
- White space helps give a feeling of lightness and allows messages to shine
The details matter
- Make sure all designs are well crafted and attention is paid to the detail - for example, spell-check copy and ensure good text and image placements.
- These small details add up to a premium, quality feel.