Business Analytics
Book now for Open Day - 25 March 2026

Study a Masters degree in Analytics

Become an analytics expert and gain the skills you need to drive business success. Learn how to turn vast amounts of data into focused strategies give organisations the edge. Our analytics courses cover the business, marketing or financial sectors – giving you the chance to specialise in the field that interests you most.

MSc Business Analytics

Starting in September or January

  • Blend data and business skills for a successful career in an in-demand field.
  • Gain practical skills by delivering a real-world consultancy project.
  • Course created with input from The Data Lab, Scotland’s innovation centre for data and AI.
  • Benefit from our extensive business contacts and stay up-to-date with the latest data trends.
  • Course ranked top 200 in the world, top 30 in the UK, top 5 in Scotland (QS World University Business Masters Rankings 2026).

MSc Sport Business Analytics

Starting in September

  • Gain practical experience with tools like Python and R, learning programming, statistical analysis, and predictive modelling—all highly valued in sport organisations worldwide.
  • Explore how analytics informs key areas such as sponsorship, finance, marketing, performance, and governance, with a strong emphasis on real-world application through case studies and projects.
  • Benefit from a diverse learning environment, expert faculty, and strong industry connections.
  • Study at Scotland’s University for Sporting Excellence and AACSB-accredited Business School.

Other courses you may be interested in

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Postgraduate loans

Fee loans of up to £7,000 are available for eligible full-time and part-time postgraduate courses from Student Awards Agency Scotland. Living-cost loans of up to £6,900 also available.

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Postgraduate Merit Scholarship

Any UK student with a First Class Honours degree (or equivalent) can apply for a £2,000 scholarship to study full-time on any eligible taught Masters course.

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Stirling Alumni Scholarship

We offer a discount of 20% for the first year of a full-time or part-time on-campus Masters for UK students who completed their undergraduate degree at Stirling.

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