Book Chapter

Sport, the media, and strategic communications management



Haynes R & Boyle R (2018) Sport, the media, and strategic communications management. In: Hassan D (ed.) Managing Sport Business: An Introduction. 2nd ed. Foundations of Sport Management. Abingdon: Routledge, pp. 478-501.

This chapter focuses on the sports industry and its relationship with media industries. The first part of the chapter highlights a number of issues around the engagement of the sports industry with the emerging digital media environment and the opportunities and challenges that digital platforms offer media managers. This section also offers a case study regarding the British Broadcasting Corporation’s (BBC) digital sports strategy with regard to Olympic coverage. The second part of the chapter focuses on issues for media managers relating to the developing relationship between digital media, journalism and public relations. Specifically we focus on the theme of reputation management for sports stars and offer case studies around two high-profile cases that emerged in 2010 involving golfer Tiger Woods and England and Chelsea footballer John Terry.

Sport; communications; media; management

Title of seriesFoundations of Sport Management
Publication date31/12/2018
Publication date online11/05/2018
Publisher URL…ok/9781138291386
Place of publicationAbingdon

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Professor Richard Haynes
Professor Richard Haynes

Professor, Communications, Media and Culture