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Book Chapter

Sport, the media, and strategic communications management

Citation
Haynes R & Boyle R (2018) Sport, the media, and strategic communications management. In: Hassan D (ed.) Managing Sport Business: An Introduction. 2nd ed. Foundations of Sport Management. Abingdon: Routledge, pp. 478-501. https://www.routledge.com/Managing-Sport-Business-An-Introduction-2nd-Edition/Hassan/p/book/9781138291386

Abstract
This chapter focuses on the sports industry and its relationship with media industries. The first part of the chapter highlights a number of issues around the engagement of the sports industry with the emerging digital media environment and the opportunities and challenges that digital platforms offer media managers. This section also offers a case study regarding the British Broadcasting Corporation’s (BBC) digital sports strategy with regard to Olympic coverage. The second part of the chapter focuses on issues for media managers relating to the developing relationship between digital media, journalism and public relations. Specifically we focus on the theme of reputation management for sports stars and offer case studies around two high-profile cases that emerged in 2010 involving golfer Tiger Woods and England and Chelsea footballer John Terry.

Keywords
Sport; communications; media; management

StatusPublished
Author(s)Haynes, Richard; Boyle, Raymond
Title of seriesFoundations of Sport Management
Publication date31/12/2018
Publication date online11/05/2018
URLhttp://hdl.handle.net/1893/29097
PublisherRoutledge
Publisher URLhttps://www.routledge.com/…ok/9781138291386
Place of publicationAbingdon
ISBN978-1138291386
eISBN9781315265476
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