Citation Moodie C & Hastings G (2010) Plain packaging: a time for action. European Journal of Public Health, 20 (1), pp. 10-11. https://doi.org/10.1093/eurpub/ckp186
Abstract It is almost thirty years since a senior vice president of marketing at British American Tobacco forewarned that tobacco products may eventually have to sell themselves through the pack.1 His prediction has now come true for countries with wide-ranging marketing controls. The tobacco industry has shown remarkable resilience and marketing ingenuity to continue promoting its wares, and the pack has become the focus of its efforts.
Keywords tobacco; packaging; plain packs; advertising; EU; Framework Convention on Tobacco Control; Tobacco Marketing; Advertising Tobacco Law and legislation; Tobacco Law and legislation; Packaging
Journal European Journal of Public Health: Volume 20, Issue 1