Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research

Citation

Nuttall P & Tinson J (2008) Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research. Advances in Consumer Research, 35, pp. 401-408.

Abstract
There are significant problems with published work on youth and music which principally involve methodological approach and data collection. This paper seeks to explore and develop the concept of teenagers designing their own questions, collecting their own data and interpreting their findings to contribute to an understanding of adolescent music consumption. Findings indicate that using a teenage centric approach generates insight into actual behaviour of respondents thus reducing social desirability issues and that the teenage interviewers were able to distinguish differing responses from friends and members of their friendship group.

Keywords
ABSTRACTS; ACCURACY; AFFILIATION; association; Attitude; Attitudes; Behaviour; concept; conference; CONFERENCE proceedings; CONSUMPTION; CONSUMPTION (Economics); Copyright; data; Data Collection; DEMAND (Economic theory); Economic; ECONOMICS; email; ENGLAND; environment; ENVIRONMENT & teenagers; FRIENDSHIP; insight; ISSUES; MEMBER; MEMBERS; MUSIC; NUMBER; properties; PSYCHOLOGY; Research; RESPONDENTS; responses; SITES; SOCIAL psychology; Stirling; SUPPLY & demand; TEENAGERS; TEENAGERS -- Attitudes; Theories; THEORY; UK; understanding; universities; work; YOUTH

Journal
Advances in Consumer Research: Volume 35

People

Professor Julie Tinson

Professor of Marketing, Marketing & Retail