Squires C, Finkelstein D & McNaughton D (2012) Book Cultures, Book Events. 2012. http://www.bookcultures.stir.ac.uk/
A significant development in the environment of literature and the book at the turn of the 20th and 21st centuries has been the growth of literary festivals and book towns. In the era of new media and digital delivery, the opportunity to meet authors and fellow readers face-to-face, to buy books and other merchandise, and to align a liking for literature with travel and tourism, is being taken up by hundreds of thousands of readers every year. Literary festivals and towns, while heavily promoted by digital marketing activities, afford physical meeting spaces for authors, books, readers and ideas. The Book Cultures, Book Events project brings together academic and student researchers from different disciplines with practitioners and stakeholders, to share their contemporary perspectives and historical precedents.