The marketing of e-cigarettes: a UK snapshot

Citation

De Andrade M & Hastings G (2013) The marketing of e-cigarettes: a UK snapshot. Tobacco Control Blog, 06.04.2013. http://blogs.bmj.com/tc/2013/04/06/the-marketing-of-e-cigarettes-a-uk-snapshot

Abstract
Editor's note: The United Kingdom's health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), is currently considering how to regulate ecigarettes. Given that marketing of these e-cigarettes is of particular concern, Marisa de Andrade and Gerard Hastings were commissioned by Cancer Research UK to conduct a rapid review of current practices and emerging trends. Here they provide highlights from the review.

Keywords
e-cigarettes; Legislation and Policy; Marketing/Advertising; Tobacco Industry

Notes
Output Type: Blog post

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing