Coping with Change: The Implications of e-Commerce Adoption for Island Consumers

Citation

Freathy P & Calderwood E (2016) Coping with Change: The Implications of e-Commerce Adoption for Island Consumers. Regional Studies, 50 (5), pp. 894-908. https://doi.org/10.1080/00343404.2014.952720

Abstract
This paper examines the implications of e-commerce for retailers on three Scottish island groups. These locations are amongst the most economically fragile regions of the UK. The extensive use of e-commerce by residents has reconfigured traditional shopping patterns. The paper argues that this pattern of spending represents a form of ‘trade leakage’ with increased monies being spent off the island. The reaction from local retailers to this threat appears limited. The paper highlights the consequences for the local economy and suggests a more proactive response is needed in order to meet the challenges posed by internet availability. 

Keywords
Island retailing; Internet; Consumer behaviour; Rural communities; Scotland;

Journal
Regional Studies: Volume 50, Issue 5

People

Professor Paul Freathy

Professor, Marketing & Retail