Plain Tobacco Packaging: A Systematic Review

Citation

Moodie C, Stead M, Bauld L, McNeill A, Angus K, Hinds K, Kwan I, Thomas J, Hastings G & O'Mara-Eves A (2012) Plain Tobacco Packaging: A Systematic Review. UK Centre for Tobacco Control. London: Public Health Research Consortium. http://phrc.lshtm.ac.uk/papers/PHRC_006_Final_Report.pdf

Abstract
This systematic review outlines findings from 37 studies that provide evidence of the impacts of plain tobacco packaging. The review was conducted following the publication of the March 2011 White Paper Healthy Lives: Healthy People which set out a renewed Tobacco Control Plan for England. One of the key actions identified in the plan was to consult on possible options to reduce the promotional impact of tobacco packaging, including plain packaging. This systematic review was commissioned to provide a comprehensive overview of evidence on the impact of plain packaging in order to inform a public consultation on the issue.

Keywords
health; smoking; tobacco; cigarettes; marketing; promotion; packaging; branding; systematic review

People

Ms Kathryn Angus

Research Officer, Institute for Social Marketing

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing

Professor Crawford Moodie

Professor, Institute for Social Marketing