Research Report

Plain Tobacco Packaging: A Systematic Review



Moodie C, Stead M, Bauld L, McNeill A, Angus K, Hinds K, Kwan I, Thomas J, Hastings G & O'Mara-Eves A (2012) Plain Tobacco Packaging: A Systematic Review. UK Centre for Tobacco Control. London: Public Health Research Consortium.

This systematic review outlines findings from 37 studies that provide evidence of the impacts of plain tobacco packaging. The review was conducted following the publication of the March 2011 White Paper Healthy Lives: Healthy People which set out a renewed Tobacco Control Plan for England. One of the key actions identified in the plan was to consult on possible options to reduce the promotional impact of tobacco packaging, including plain packaging. This systematic review was commissioned to provide a comprehensive overview of evidence on the impact of plain packaging in order to inform a public consultation on the issue.

health; smoking; tobacco; cigarettes; marketing; promotion; packaging; branding; systematic review

Publication date31/12/2012
PublisherPublic Health Research Consortium
Publisher URL
Place of publicationLondon

People (3)


Ms Kathryn Angus

Ms Kathryn Angus

Research Officer, Institute for Social Marketing

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing

Professor Crawford Moodie

Professor Crawford Moodie

Professor, Institute for Social Marketing

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