Article

The Impact of Media Globalization of English Football: The Kuwaiti Experience

Details

Citation

Dashti AA, Haynes R & Murad HA (2022) The Impact of Media Globalization of English Football: The Kuwaiti Experience. International Journal of Sport Communication, 15 (2), pp. 158-166. https://doi.org/10.1123/ijsc.2022-0025

Abstract
The new technologies of broadcasting, sports coverage, sports casters, and sports analysis, especially in Europe, have attracted many local sports players and fans to enjoy and imitate famed European players. The globalization of football (soccer) has affected sports culture in Kuwait. In-depth interviews with 17 interviewees including sports academics, experts, practitioners, coaches, sports players, fans, and sports reporters revealed that the English Premier League not only entertained the fans in Kuwait but also affected their popular culture behavior and local football league performance and attendance. The English Premier League also affected fandom lifestyle and expenditure through expensive sports subscriptions or even traveling to Europe to attend football matches.

Keywords
Football; Television; Kuwait; Global Sport; Football Fandom; sports globalization; soccer; popular culture

Journal
International Journal of Sport Communication: Volume 15, Issue 2

StatusPublished
Publication date30/06/2022
Publication date online31/03/2022
Date accepted by journal11/02/2022
URLhttp://hdl.handle.net/1893/34102
PublisherHuman Kinetics
ISSN1936-3915
eISSN1936-3907

People (1)

People

Professor Richard Haynes
Professor Richard Haynes

Professor, Communications, Media and Culture