Recruiting men from across the socioeconomic spectrum via GP registers and community outreach to a weight management feasibility randomised controlled trial



McDonald MD, Dombrowski SU, Skinner R, Calveley E, Carroll P, Elders A, Gray CM, Grindle M, Harris FM, Jones C & Hoddinott P (2020) Recruiting men from across the socioeconomic spectrum via GP registers and community outreach to a weight management feasibility randomised controlled trial. BMC Medical Research Methodology, 20, Art. No.: 249.

Background: Men, particularly those living in disadvantaged areas, are less likely to participate in weight management programmes than women despite similar levels of excess weight. Little is known about how best to recruit men to weight management interventions. This paper describes patient and public involvement in pre-trial decisions relevant to recruitment and aims to report on recruitment to the subsequent men-only weight management feasibility trial, including the: i) acceptability and feasibility of recruitment; and ii) baseline sample characteristics by recruitment strategy. Methods: Men with BMI ≥30 kg/m2 and/or waist circumference ≥40 inches were recruited to the feasibility trial via two strategies; community outreach (venue information stands and word of mouth) and GP letters, targeting disadvantaged areas. Recruitment activities (e.g. letters sent, researcher venue hours) were recorded systematically, and baseline characteristics questionnaire data collated. Qualitative interviews (n=50) were conducted three months post-recruitment. Analyses and reporting followed a complementary mixed methods approach. Results: 105 men were recruited within four months (community n=60, GP letter n=45). Community outreach took 2.3 recruiter hours per participant and GP letters had an opt-in rate of 10.2% (n=90/879). More men were interested than could be accommodated. Most participants (60%) lived in more disadvantaged areas. Compared to community outreach, men recruited via GP letters were older (mean=57 vs 48 years); more likely to report an obesity-related co-morbidity (87% vs 44%); and less educated (no formal qualifications, 32% vs 10%, degree educated 11% vs 41%). Recruitment strategies were acceptable, a sensitive approach and trusting relationships with recruiters valued, and the ‘catchy’ study name drew attention. Conclusions: Targeted community outreach and GP letters were acceptable strategies that successfully recruited participants to a men-only weight management feasibility trial. Both strategies engaged men from disadvantaged areas, a typically underserved population. Using two recruitment strategies produced samples with different health risk profiles, which could add value to research where either primary or secondary prevention is of interest. Further work is required to examine how these strategies could be implemented and sustained in practice.

recruitment; randomised feasibility trial; weight management; obesity; health inequalities; primary care; community outreach; SMS; financial incentives

BMC Medical Research Methodology: Volume 20

FundersNIHR National Institute for Health Research
Publication date31/12/2020
Publication date online06/10/2020
Date accepted by journal25/09/2020

People (3)


Dr Stephan Dombrowski

Dr Stephan Dombrowski

Honorary Senior Research Fellow, Psychology

Professor Pat Hoddinott

Professor Pat Hoddinott

Chair in Primary Care, NMAHP

Miss Rebecca Skinner

Miss Rebecca Skinner

PhD Researcher, Psychology