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Article

Encoding the UX: User Interface as a Site of Encounter between Data Journalists and Their Constructed Audiences

Citation
Anderson B & Borges Rey E (2019) Encoding the UX: User Interface as a Site of Encounter between Data Journalists and Their Constructed Audiences. Digital Journalism, 7 (9), pp. 1253-1269. https://doi.org/10.1080/21670811.2019.1607520

Abstract
This article examines how data journalism producers encode their user experience – or how they construct meaning within the parameters of a user interface. We argue that user interfaces enact data journalists’ perceptual image of their potential audience, and are therefore a meaningful object of study to explore: a) the relationships between data reporters and their publics; b) the tensions that emerge from that relationship; and c) how those tensions are negotiated. Our combined evaluation of producer and artefact perspectives is based on interviews with 12 data journalism producers in legacy UK newsrooms, and interaction design, and multimodal discourse analysis of 12 stories produced by our informants. Findings suggest that data journalism producers’ efforts to produce content that resonates with their audiences have resulted in the diversification of data journalism formats, and a more mature view of interactivity, with producers striving to offer experiences in whose meaning negotiation the reader takes centre stage. The reader is perceived as a co-creator of meaning through the expectation of either physical interaction or cognitive immersion. Yet, the paternalistic element, even in the most discovery-/reader-driven stories, remains stronger, manifesting in a carefully crafted experience and pointing to journalism producers’ traditional self-perception as gatekeepers of information.

Keywords
audiences; data journalism; encoding; interactivity; multimodality; user experience; user interface

Journal
Digital Journalism: Volume 7, Issue 9

StatusPublished
Author(s)Anderson, Bissie; Borges Rey, Eddy
FundersERSC and Scottish Graduate School of Social Science
Publication date31/12/2019
Publication date online29/04/2019
Date accepted by journal05/04/2019
URLhttp://hdl.handle.net/1893/29242
ISSN2167-0811
eISSN2167-082X
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