Senior Lecturer in Media Production
Communications, Media and Culture A45 Pathfoot Building
Dr Errol Salamon is Programme Director, MSc Media Management. He brings over a decade of international teaching experience in the UK, USA, and Canada. His interest in media industry studies has consistently shaped his research agenda. He takes critical-cultural and political-economic approaches to examining work, labour, and organizational dynamics in digital journalism and creative media industries.
Principal Investigator, "Creator Labour: Screen Production Cultures and Transmedia Intersectionality in Yorkshire"
I was awarded a 14-month collaborative research grant (2021–2023) from the Screen Industries Growth Network (SIGN) with Co-Investigators at the University of Huddersfield and the University of Sheffield.
Programme Director, MSc Media Management
University of Stirling
https://www.stir.ac.uk/courses/pg-taught/media-management/
Fellow (FHEA)
Higher Education Academy
Article
Journalism and social media in creator economies: Evolving structures and labor
Salamon E, Bélair-Gagnon V & Crawford M (2026) Journalism and social media in creator economies: Evolving structures and labor. New Media & Society. https://doi.org/10.1177/14614448251407336
Article
Salamon E & Xie H (2025) Communicative intersectionality: advocating for equality, diversity, and inclusion in media industries. Communication Theory. https://doi.org/10.1093/ct/qtaf008
Research Report
Creator spaces York: Negotiating economic impact and social value
Swords J, Salamon E, Porter B & Turner O (2025) Creator spaces York: Negotiating economic impact and social value. Screen Industries Growth Network. https://xrstories.co.uk/wp-content/uploads/2025/03/Creator-spaces-York.pdf
Article
Communicating a Local Journalism Crisis Online: How Media Workers Frame Industry Changes
Salamon E (2025) Communicating a Local Journalism Crisis Online: How Media Workers Frame Industry Changes. Digital Journalism. https://doi.org/10.1080/21670811.2024.2434917
Article
Salamon E (2025) Peripheral Creator Labor: Navigating Regional Marginalization and Resistance in Social Media Entertainment. New Media and Society. https://doi.org/10.1177/14614448241308520
Book Chapter
Political Economy of News Media and Journalism
Salamon E (2024) Political Economy of News Media and Journalism. In: Oxford Research Encyclopedia of Communication. Oxford Research Encyclopedias. Oxford: Oxford University Press. https://doi.org/10.1093/acrefore/9780190228613.013.ORE_COM-01531.R1
Newspaper Article
From viral reviews to vibrant businesses, influencers can breathe new life into town centres
Salamon E (2024) From viral reviews to vibrant businesses, influencers can breathe new life into town centres. The Yorkshire Post. 25.09.2024. https://www.yorkshirepost.co.uk/business/from-viral-reviews-to-vibrant-businesses-influencers-can-breathe-new-life-into-town-centres-4797511
Article
Domination and the Arts of Digital Resistance in Social Media Creator Labor
Salamon E & Saunders R (2024) Domination and the Arts of Digital Resistance in Social Media Creator Labor. Social Media and Society, 10 (3). https://doi.org/10.1177/20563051241269318
Article
Negotiating Technological Change: How Media Unions Navigate Artificial Intelligence in Journalism
Salamon E (2024) Negotiating Technological Change: How Media Unions Navigate Artificial Intelligence in Journalism. Journalism & Communication Monographs, 26 (2), pp. 159-163. https://doi.org/10.1177/15226379241239758
Undergraduate: JOUU9A3 - Writing for Journalists 1; FMSU9MA - Media Audiences & Reception Studies
Postgraduate: MMAPP10 - Global Creative Industries; MMAPP16 - Digital Culture for Media Managers; MMAPPDS - Media Management Dissertation
