Rob Angell is Professor of Marketing at Stirling Business School, University of Stirling. He has previously held positions at the University of Southampton and Cardiff University.
Rob’s research examines how technology-mediated environments actively structure what people notice and how they act. Digital technologies don’t just compete for attention—they control it. And increasingly, they don’t just observe behaviour—they shape it. His work shows that attention can be engineered even under significant cognitive constraint, and that behaviour is often regulated in advance through anticipation of visibility and evaluation. This research has been published in leading outlets including Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, and MIT Sloan Management Review. Alongside this, he examines how organisations operationalise these dynamics through marketing technology (martech), focusing on how firms design, deploy, and measure systems that control attention and shape behaviour. He has co-authored the Annual State of Martech with Clevertouch Consulting and co-developed MartechIQ®, a trademarked tool for assessing martech capability and deployment.
Since 2023, he has secured approximately £500k in grant funding as a Principal or Co-Investigator. He has co-developed two trademarked digital products to date, with two further products currently in development.
Rob is Associate Editor at the Journal of Advertising Research and sits on the editorial boards of the Journal of Advertising and Psychology & Marketing. He welcomes PhD applications in these areas.
Article
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Wilson-Nash C, Angell R, Qiu Y, Pavlopoulou I & Kolyperas D (2025) No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access. Psychology and Marketing. https://doi.org/10.1002/mar.70098
Article
Fang H, Kang KQ, Mule J, Marder B & Angell R (2025) Let's (NOT) get Physical: Cross-format dilution when launching physical counterparts with unique digital assets. Journal of Retailing. https://doi.org/10.1016/j.jretai.2025.04.010
Article
Marder B, Yau A, Yule J, Osadchaya E, Angell R, Zhang W, Oliver S, Lavertu L, Stylos N, Kang Q, Gao L, Alrabiah S, de Regt A, Zhang Y & Li J (2024) What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers. Journal of Advertising Research, 64 (3). https://www.tandfonline.com/doi/full/10.2501/JAR-2024-020?scroll=top&needAccess=true#abstract
Article
Five Essentials for Marketing Performance Measurement Systems
Angell R, Sharp A & Chapman T (2024) Five Essentials for Marketing Performance Measurement Systems. MIT Sloan Management Review. https://sloanreview.mit.edu/article/five-essentials-for-marketing-performance-measurement-systems/
Article
What successful brick and mortar retailers get right
Angell R (2024) What successful brick and mortar retailers get right. MIT Sloan Management Review. https://sloanreview-mit-edu.ezproxy-s1.stir.ac.uk/article/what-successful-brick-and-mortar-retailers-get-right/
Article
Freeman R, Marder B, Gorton M & Angell R (2023) Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. Information Technology & People, 36 (6), pp. 2312-2337. https://doi.org/10.1108/itp-09-2021-0679
Article
How and why (imagined) online reviews impact frontline retail encounters
Marder B, Angell R & Boyd E (2023) How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99 (2), pp. 265-279. https://doi.org/10.1016/j.jretai.2023.03.004
Article
AlRabiah S, Marder B, Marshall D & Angell R (2022) Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. Journal of Business Research, 152, pp. 93-105. https://doi.org/10.1016/j.jbusres.2022.07.029
Editorial
The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
Marder B, Angell RJ, Akarsu T & Erz A (2022) The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges. Industrial Marketing Management, 106, pp. A7-A11. https://doi.org/10.1016/j.indmarman.2022.09.011
Article
Logkizidou M, Bottomley P, Angell R & Evanschitzky H (2019) Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. Journal of Retailing, 95 (1), pp. 67-82. https://doi.org/10.1016/j.jretai.2018.11.001
Consumer Behaviour, Measuring marketing effectiveness Consulting methods Analytics
