Professor Rob Angell

Professor in Marketing

Marketing, People and Entrepreneurship Stirling

Professor Rob Angell

Contact details

About me

Rob Angell is Professor of Marketing at Stirling Business School, University of Stirling, and Associate Dean International. He previously held academic positions at the Universities of Southampton, Cardiff and Plymouth.

His principal research programme examines the behavioural and organisational consequences of digital marketing and advertising technologies. At the consumer level, Rob investigates how digital platforms and technology-mediated environments shape attention, judgement and behaviour, including through online reviews, social media, digital assets, digital service technologies and media multitasking. At the organisational level, he examines how firms can deploy and measure marketing technology to improve decision-making and performance. This programme is supported by a substantial portfolio of Innovate UK Knowledge Transfer Partnerships, his role as academic lead and co-author of the annual State of Martech research programme with Clevertouch Consulting, and his position as Chair of the Mosaic Project martech think tank. His research has been translated into diagnostic tools, including MartechIQ, management publications in MIT Sloan Management Review, and a regular Marketing Week column on technology and the future of marketing.

Alongside this programme, Rob maintains a longstanding interest in food marketing and consumer wellbeing. His research has examined ethical and local-food purchasing, older consumers’ grocery-shopping behaviour, healthy-food presentation and packaging, rural food retailing, and consumer-led approaches to reducing food waste. This work has generated publications in journals including the Journal of Business Research and European Journal of Marketing, alongside funding from the Leverhulme Trust, the National Innovation Centre for Rural Enterprise and the Croatian Science Foundation.

Rob’s research has been published in outlets including the International Journal of Research in Marketing, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research and Psychology & Marketing. He is an Associate Editor of the Journal of Advertising Research and serves on the editorial boards of the Journal of Retailing, Journal of Advertising and Psychology & Marketing.

Rob is the founder and Chair of the Scotland Marketing Network, a national academic network that convenes research seminars, supports scholarly exchange and celebrates excellence in marketing across Scotland. He is also co-founder of 1541, an independent platform that translates marketing knowledge for practitioners, educators, students and graduates.

Outputs (11)

Article

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers

Marder B, Yau A, Yule J, Osadchaya E, Angell R, Zhang W, Oliver S, Lavertu L, Stylos N, Kang Q, Gao L, Alrabiah S, de Regt A, Zhang Y & Li J (2024) What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers. Journal of Advertising Research, 64 (3). https://www.tandfonline.com/doi/full/10.2501/JAR-2024-020?scroll=top&needAccess=true#abstract

Article

What successful brick and mortar retailers get right

Angell R (2024) What successful brick and mortar retailers get right. MIT Sloan Management Review. https://sloanreview-mit-edu.ezproxy-s1.stir.ac.uk/article/what-successful-brick-and-mortar-retailers-get-right/

Teaching

Consumer Behaviour, Measuring marketing effectiveness Consulting methods Analytics