Dr Anupam Singh

Dr Anupam Singh is a Lecturer in Digital Marketing. Prior to joining the University of Stirling, Dr Singh worked as a Post-doc research fellow at Nicolaus Copernicus University, Poland. He earned a Ph.D. from the National Institute of Technology (NIT), Bhopal, India. Dr Singh is a recipient of a prestigious junior research fellowship (JRF) and Senior Research Fellowship (SRF) award from the University Grant Commission (UGC), New Delhi, India. He also received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India (SFRF-2020). His research interests glide the intersections between data science, sustainability, and marketing. Using big data and machine learning techniques, his current research aims to analyze the motivations and barriers to sustainable consumption. His research attempts to answer how individuals’ pro-social and pro-environmental behaviour can make our planet more resilient and sustainable.

COMPUTATIONAL PROFICIENCY

1. Artificial Intelligence: Machine Learning, Deep Learning, Natural Language Processing (NLP)
2. Programming Languages: C++, R, Python, Ruby, Scala
3. Query languages: SQL/ MySQL
4. Statistics: Probability Distributions, Bayesian Models, Applied Linear Regression Models, Discrete Choice Modeling, Fuzzy logic, Stochastic Process
5. Network visualization: Social Network Analysis, Geospatial Analysis & Map Visualization
6. Mathematical & statistical software: MATLAB, Maple, Stata, SPSS Amos, SmartPLS
7. Visualization/graphics software: Tableau, Gephi, Adobe Creative Suite

Big Data & Machine Learning; Text Mining; Digital Analytics; Consumer decision-making in the digital environment; Consumer Choice Modeling; Sustainable Consumption; Food Sustainability

Digital Marketing & Data Technology; Marketing Analytics; Text Analytics for Marketing; Big Data Analytics