I am a lecturer in Digital Marketing and Analytics. Prior to joining the University of Stirling, I was working with Nicolaus Copernicus University, Poland. I earned a Ph.D. from the National Institute of Technology (NIT), Bhopal, India. I am a recipient of a prestigious junior research fellowship (JRF) and Senior Research Fellowship (SRF) award from the University Grant Commission (UGC), New Delhi, India. Also, I received a Faculty Research Fellowship from the Indian Institute of Technology (IIT), Delhi, India.
I am a researcher specializing in algorithmic consumption in digital environments. My research focuses on understanding how algorithms influence behavior, decision-making processes, and consumption patterns in the digital realm.
With a multidisciplinary approach, I integrate theories and methodologies from fields such as computer science, consumer behavior, and marketing. I aim to explore the mechanisms through which algorithms shape consumer preferences and influence choices in online environments. By investigating the algorithms and their impact on decision-making, I provide valuable insights into the evolving nature of consumer behavior in the digital age.
- Artificial Intelligence: Machine Learning, Deep Learning, Natural Language Processing (NLP)
- Programming Languages: C++, R, Python, Ruby, Scala
- Query languages: SQL/ MySQL
- Statistics: Probability Distributions, Bayesian Models, Applied Linear Regression Models, Discrete Choice Modeling, Fuzzy logic, Stochastic Process
- Network visualization: Social Network Analysis, Geospatial Analysis & Map Visualization
- Mathematical & statistical software: MATLAB, Maple, Stata, SPSS Amos, SmartPLS
- Visualization/graphics software: Tableau, Gephi, Adobe Creative Suite