Sport Tone of Voice

Our tone of voice is what we say and how we say it.  It expresses our personality and is part of our brand.


We offer the chance to be part of a University and its facilities that is known for the quality of its thinking; a University that drives change; a University that finds solutions to problems and makes a global impact. We sound forward thinking, progressive and excited about our future and the future of our students and the communities we serve.

Example message - What you do today will feel good tomorrow

Example message - Stronger than you think


As Scotland’s University for Sporting Excellence we pride ourselves on producing some of the finest athletes that succeed at an international level. We’re at the heart of Scottish sport and the forefront of helping and inspiring talented athletes to fulfil their sporting and academic potential.


We’re proud to support all those who enter our facilities no matter their level of experience or ability. Being active can improve your mental and physical well-being and make you feel more included in the university community. That’s why we have lots of opportunities for everyone to get involved at a level of their choosing.

Example message - What you do today will feel good tomorrow

Example messaging - Be your best


As a University and sport, health and wellbeing team we are bold, forward thinking and aspirational in all we do. We prepare athletes for the world stage, we support students, staff and members enhance their wellbeing and fitness and we develop children in essential life activities. We are dedicated to transforming lives through sport and physical activity.

Examples of sport messaging

  • Be the difference
  • Be active
  • Be your best
  • Be committed
  • Fuel your body feed your mind
  • Change starts here
  • What you do today will feel good tomorrow
  • Small steps become giant leaps
  • Your health is your greatest wealth
  • Turning up is the hardest part
  • When you feel like stopping remember why you started
  • Serve your best
  • Smash your goals
  • Reach your potential
  • Stronger than you think
  • Keep pushing
  • Move on up
  • Raise your game