The Effect of Visualizing Healthy Eaters and Mortality Reminders on Nutritious Grocery Purchases: An Integrative Terror Management and Prototype Willingness Analysis

Citation

McCabe S, Arndt J, Goldenberg J, Vess ML, Vail III KE, Gibbons FX & Rogers R (2015) The Effect of Visualizing Healthy Eaters and Mortality Reminders on Nutritious Grocery Purchases: An Integrative Terror Management and Prototype Willingness Analysis. Health Psychology, 34 (3), pp. 279-282. https://doi.org/10.1037/hea0000154

Abstract
Objective: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome. Method: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database. Results: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods. Conclusion: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research.

Journal
Health Psychology: Volume 34, Issue 3