Black I & Marsden S (2016) The Yes Volunteers: Capturing the "Biggest grassroots campaign in Scotland's history". Common Weal. Glasgow. https://commonweal.scot/policies/the-yes-volunteers-capturing-the-biggest-grassroots-campaign-in-scotlands-history/
Much has been said about the Yes campaign, much has been written about its vibrancy and excitement, openness and inclusivity. It was planned to be the biggest grassroots campaign in Scotland’s history, it has been said that it brought new people to politics and represented a departure from the type of campaign seen when political parties fight for our vote. Yes was said to have been positive and Better Together was supposed to have been negative.
This report provides detailed results of what we believe to be the largest and most comprehensive survey of those who said they took part in the Yes campaign. It examined who the volunteers were, what they did, what they thought of the campaign and their experience of it and the results from it provide evidence to support, refine or debunk ideas held about the campaign.