Conference Proceeding

Using couples in sexual appeals. Is relevance relevant?

Details

Citation

Black I & Morton P (2008) Using couples in sexual appeals. Is relevance relevant?. In: 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts', Brighton, 27.05.2008-30.05.2008.

Status	Published
Publication date	31/12/2008
Conference	37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts'
Conference location	Brighton
Dates	27/05/2008–30/05/2008