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Book Chapter

The marketing context – understanding demand for fish

Citation
Murray F (2006) The marketing context – understanding demand for fish. In: De Silva SS, Amarasinghe US & Nguyen TTT (eds.) Better-practice approaches for culture-based fisheries development in Asia. ACIAR Monograph No. 120, 120. Canberra, Australia: Australian Centre for International Agricultural Research (ACIAR), pp. 83-94. http://aciar.gov.au/publication/MN120

Abstract
Poor understanding of the demand for aquatic products has frequently undermined attempts to promote culture-based fish production. Therefore a marketing ‘situation analysis’ should be one of the first tasks undertaken prior to promoting and/or extending such an activity.

Keywords
Co-management; Tilapia; Sri Lanka; Market failure; Fishery; community based management; Fishes Reproduction; Tilapia

StatusPublished
Author(s)Murray, Francis
Title of seriesACIAR Monograph No. 120
Number in series120
Publication date31/12/2006
URLhttp://hdl.handle.net/1893/3478
PublisherAustralian Centre for International Agricultural Research (ACIAR)
Publisher URLhttp://aciar.gov.au/publication/MN120
Place of publicationCanberra, Australia
ISBN1 86320 457 1
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