The marketing context – understanding demand for fish

Citation

Murray F (2006) The marketing context – understanding demand for fish. In: De Silva SS, Amarasinghe US & Nguyen TTT (eds.) Better-practice approaches for culture-based fisheries development in Asia. ACIAR Monograph No. 120, 120. Canberra, Australia: Australian Centre for International Agricultural Research (ACIAR), pp. 83-94. http://aciar.gov.au/publication/MN120

Abstract
Poor understanding of the demand for aquatic products has frequently undermined attempts to promote culture-based fish production. Therefore a marketing ‘situation analysis’ should be one of the first tasks undertaken prior to promoting and/or extending such an activity.

Keywords
Co-management; Tilapia; Sri Lanka; Market failure; Fishery; community based management; Fishes Reproduction; Tilapia