Dominated by Women: Managed by Men? The career development process of retail managers


Broadbridge A (2007) Dominated by Women: Managed by Men? The career development process of retail managers. International Journal of Retail and Distribution Management, 35 (12), pp. 956-974.

Purpose: The aim of the paper is to explore some issues regarding the career development of men and women retail managers and provide an overview of the main issues these present for retailers in the future. Methodology/approach: The research utilised combination of quantitative and qualitative research methods. Data were collected via a questionnaire survey with 286 male and female UK retail managers. Findings: Managers generally reported satisfaction with their current jobs and were highly ambitious to develop their careers. Factors managers particularly associated with facilitating their careers to date were attributed to own efforts and attitudes towards their work. Problems in their careers to date were associated with factors outside of their own control. The findings demonstrated that the culture of retailing is still perceived to be dominated by male norms and values and this has implications for the way in which men and women managers experience their jobs and career opportunities. Practical implications: Managerial recommendations include the provision of meaningful mentoring relationships, the creation of developmental opportunities not bounded by a linear structure and re-examination of organisational cultural attitudes and practices. The importance of reconsideration of working arrangements and the 1 provision of flexible working arrangements at all levels of the management hierarchy is emphasised. Originality/value: The paper contributes to current understanding of the career issues experienced by UK retail managers in the 21st Century.

retail; managers; men; women; career development; working; employment

International Journal of Retail and Distribution Management: Volume 35, Issue 12

Publication date31/12/2007
Publication date online2007