Citation Haynes R & Boyle R (2011) Sport, the Media and Strategic Communications Management. In: Trenberth L & Hassan D (eds.) Managing Sport Business: An Introduction. Foundations of Sport Management, 1. London: Routledge, pp. 318-38. http://www.amazon.co.uk/Managing-Sport-Business-Introduction-Foundations/dp/0415570298
Abstract The chapter reviews the key issues for sports communication managers, including case studies from sports public relations and sports rights management.
Keywords sport; media; communications; public relations