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University of Stirling

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Book Chapter

Sport, the Media and Strategic Communications Management

Citation
Haynes R & Boyle R (2011) Sport, the Media and Strategic Communications Management. In: Trenberth L & Hassan D (eds.) Managing Sport Business: An Introduction. Foundations of Sport Management, 1. London: Routledge, pp. 318-38. http://www.amazon.co.uk/Managing-Sport-Business-Introduction-Foundations/dp/0415570298

Abstract
The chapter reviews the key issues for sports communication managers, including case studies from sports public relations and sports rights management.

Keywords
sport; media; communications; public relations

StatusPublished
Author(s)Haynes, Richard; Boyle, Raymond
Title of seriesFoundations of Sport Management
Number in series1
Publication date31/12/2011
PublisherRoutledge
Publisher URLhttp://www.amazon.co.uk/…ns/dp/0415570298
Place of publicationLondon
ISBN978-0-415-57029-9
eISBN978-0-203-85841-7
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