The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games

Citation

Spencer C & Jahansoozi J (2008) The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games. In: van Ruler B, Vercic A & Vercic D (eds.) Public relations metrics: Research and evaluation. Routledge Communication Series. Abingdon, Oxon: Taylor and Francis (Routledge), pp. 182-206. http://www.routledge.com/books/details/9780805862737/

Keywords
Public Relations; Communication; Evaluation; Olympics; Olympic Games (30th) : --2012 : --London, England; Olympics social aspects; Hosting of sporting events Management; Hosting of sporting events Economic aspects