Dey C & Burns J (2010) Integrated Reporting at a Novo Nordisk. In: Hopwood A, Unerman J & Fries J (eds.) Accounting for Sustainability: Practical Insights. Oxford: Earthscan, pp. 215-232. http://www.routledge.com/books/details/9781849710664/
First paragraph: Novo Nordisk is a healthcare company and world leader in diabetes care. With headquarters in Denmark, Novo Nordisk employs more than 29,000 employees in 81 countries and markets its products in 179 countries. Since becoming one of the first companies in the world to produce an environmental report in 1994, Novo Nordisk has gained a reputation as a leader in the area of sustainability reporting. It has spent the last five years developing an ‘integrated’ reporting approach that seeks to measure social, environmental and financial performance within a single comprehensive document.