'Discourse AND Figure': Learning through visual regimes of signification

Citation

Brownlie D & Kerrigan F (2011) 'Discourse AND Figure': Learning through visual regimes of signification. In: Patterson A & Oakes S (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 05.07.2011-07.07.2011. Liverpool: Academy of Marketing. http://www.academyofmarketing.org/conference-2011/documentation.html

Abstract
Arts marketing has been dominated by considerations of how the arts can ‘do marketing'. With the additional interest in creativity in business (Bilton, 2006, Fillis, 2002), this conceptual paper questions why, when the profession it shadows is so sophisticated in its visual literacy, visual thinking remains overlooked as a site of professional practice within the discipline of marketing. In order to illustrate this, the authors consider the potential of visual practics within the context of assembling poster presentation. This conceptual paper has implications for arts marketing practice and marketing education.