Dawson J & Larke R (2005) The role of medium-sized firms in retail change in Japan. International Review of Retail, Distribution and Consumer Research, 15 (4), pp. 401-422. https://doi.org/10.1080/09593960500197511
The processes and structures in the retail sector in Japan frequently are characterised as very traditional. Since the decade of slow growth in the 1990s a small group of medium-sized retail firms have adopted strategies that have allowed growth in sales and profit. These medium-sized firms, that are present in several sub-sectors of retailing, are becoming, through strategies focused on localisation and 'newness', the role models and catalysts for a more general change that is spreading through Japanese retailing.
Japan; retailing; marketing strategy; structural change; localisation; innovation
International Review of Retail, Distribution and Consumer Research: Volume 15, Issue 4