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University of Stirling

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Book Chapter

Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty

Citation
Davies K (2000) Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty. In: Legewie J & Meyer-Ohle H (eds.) Corporate Strategies for South East Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe. First ed. Basingstoke, UK: Palgrave, pp. 163-186.

StatusPublished
Author(s)Davies, Keri
Publication date31/12/2000
PublisherPalgrave
Place of publicationBasingstoke, UK
ISBN978-0333917848
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