Book Chapter

Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty

Citation

Davies K (2000) Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty. In: Legewie J & Meyer-Ohle H (eds.) Corporate Strategies for South East Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe. First ed. Basingstoke, UK: Palgrave, pp. 163-186.

StatusPublished
Publication date31/12/2000
PublisherPalgrave
Place of publicationBasingstoke, UK
ISBN978-0333917848