Conference Proceeding

The Internationalisation Activities of Japanese Retailers

Details

Citation

Davies K, Mukoyama M & Sternquist B (1999) The Internationalisation Activities of Japanese Retailers. In: Czinkota M & Kotabe M (eds.) Japanese Distribution Strategy. American Marketing Association/Japan Marketing Association conference on Japanese Retailing, Hawaii, November 1998, Honolulu, Hawaii, USA, 22.11.1998-24.11.1998. Cengage Learning.

StatusPublished
Publication date31/12/1999
Publication date online22/11/1998
PublisherCengage Learning
ISBN978-1861525352
ConferenceAmerican Marketing Association/Japan Marketing Association conference on Japanese Retailing, Hawaii, November 1998
Conference locationHonolulu, Hawaii, USA
Dates

People (1)

Dr Keri Davies

Dr Keri Davies

Senior Lecturer, Marketing & Retail