Conference Paper (unpublished)

Marketing Strategies in Differential Environments

Details

Citation

Beharrell B & Davies K Marketing Strategies in Differential Environments. Second World Marketing Congress: "Marketing in the 1990s and Beyond": University of Stirling, August 1985, Stirling, UK.

StatusUnpublished
Publication date31/08/1985
ConferenceSecond World Marketing Congress: "Marketing in the 1990s and Beyond": University of Stirling, August 1985
Conference locationStirling, UK

People (1)

People

Dr Keri Davies
Dr Keri Davies

Senior Lecturer, Marketing & Retail