Conference Paper (unpublished)
Details
Citation
Beharrell B & Davies K Marketing Strategies in Differential Environments. Second World Marketing Congress: "Marketing in the 1990s and Beyond": University of Stirling, August 1985, Stirling, UK.
Status | Unpublished |
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Publication date | 31/08/1985 |
Conference | Second World Marketing Congress: "Marketing in the 1990s and Beyond": University of Stirling, August 1985 |
Conference location | Stirling, UK |
People (1)
Senior Lecturer, Marketing & Retail