Conference Paper (unpublished)
Details
Citation
Green T & Peloza J (2012) Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally Friendly Consumption. 2012 AMA Marketing and Public Policy Conference: Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges: Atlanta, USA, 7th June 2012 - 9th June 2012, Atlanta, USA, 07.06.2012-09.06.2012.
| Status | Unpublished |
|---|---|
| Publication date | 08/06/2012 |
| Related URLs | http://www.marketingpower.com/…ference2012.aspx |
| Conference | 2012 AMA Marketing and Public Policy Conference: Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges: Atlanta, USA, 7th June 2012 - 9th June 2012 |
| Conference location | Atlanta, USA |
| Dates | – |