Skip header navigation

University of Stirling

×

Research Report

"They'll drink bucket loads of the stuff": An analysis of internal alcohol industry documents

Citation
Hastings G, Brooks O, Stead M, Angus K, Anker T & Farrell T (2010) "They'll drink bucket loads of the stuff": An analysis of internal alcohol industry documents. London: House of Commons Health Select Committee. http://www.publications.parliament.uk/pa/cm/cmhealth.htm

Abstract
First paragraph: As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies. These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion. The result is a regulatory system that is impossible to police and vulnerable to exploitation.

Keywords
alcohol; advertising

StatusPublished
Author(s)Hastings, Gerard; Brooks, Oona; Stead, Martine; Angus, Kathryn; Anker, Thomas; Farrell, Tom
Publication date31/12/2010
URLhttp://hdl.handle.net/1893/11732
PublisherHouse of Commons Health Select Committee
Publisher URLhttp://www.publications.parliament.uk/pa/cm/cmhealth.htm
Place of publicationLondon

Research programmes

Research centres/groups

Research themes

Scroll back to the top