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University of Stirling

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Book Chapter

Evaluation in Social Marketing

Citation
Stead M & McDermott RJ (2011) Evaluation in Social Marketing. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. First ed. London, UK: SAGE Publications Ltd, pp. 193-207. http://knowledge.sagepub.com/view/hdbk_socialmarketing/n14.xml

StatusPublished
Author(s)Stead, Martine; McDermott, Robert J
Publication date31/12/2011
PublisherSAGE Publications Ltd
Publisher URLhttp://knowledge.sagepub.com/…arketing/n14.xml
Place of publicationLondon, UK
ISBN978-1849201889
eISBN978-1446201008
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