Book Chapter

Evaluation in Social Marketing

Details

Citation

Stead M & McDermott RJ (2011) Evaluation in Social Marketing. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. First ed. London, UK: SAGE Publications Ltd, pp. 193-207. http://knowledge.sagepub.com/view/hdbk_socialmarketing/n14.xml

StatusPublished
Publication date31/12/2011
PublisherSAGE Publications Ltd
Publisher URLhttp://knowledge.sagepub.com/…arketing/n14.xml
Place of publicationLondon, UK
ISBN978-1849201889
eISBN978-1446201008