Book Chapter
Details
Citation
MacFadyen L, Stead M & Hastings G (2003) Social Marketing. In: Baker M (ed.) The Marketing Book. Fifth ed. Oxford, UK: Butterworth Heinemann, pp. 694-725.
Keywords
marketing
| Status | Published |
|---|---|
| Publication date | 31/12/2003 |
| Publisher | Butterworth Heinemann |
| Place of publication | Oxford, UK |
| ISBN | 0-7506-5536-4 |
People (1)
People
Emeritus Professor, Institute for Social Marketing