Book Chapter

Social Marketing

Citation

MacFadyen L, Stead M & Hastings G (2003) Social Marketing. In: Baker M (ed.) The Marketing Book. Fifth ed. Oxford, UK: Butterworth Heinemann, pp. 694-725.

Keywords
marketing

StatusPublished
Publication date31/12/2003
PublisherButterworth Heinemann
Place of publicationOxford, UK
ISBN0-7506-5536-4