Book Chapter

Social Marketing

Citation

MacFadyen L, Stead M & Hastings G (1999) Social Marketing. In: Baker M (ed.) The Marketing Book. Fourth ed. Oxford, UK: Butterworth Heinemann, pp. 562-592.

Keywords
marketing

StatusPublished
Publication date31/12/1999
PublisherButterworth Heinemann
Place of publicationOxford, UK
ISBN0-7506-4114-2