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University of Stirling

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Book Chapter

Providing evidence for social marketing's effectiveness

Citation
Stead M & Gordon R (2009) Providing evidence for social marketing's effectiveness. In: French J, Blair-Stevens C, McVey D & Merritt R (eds.) Social Marketing and Public Health: Theory and Practice. First ed. Oxford, UK: Oxford University Press, p. 81–96. http://ukcatalogue.oup.com/product/9780199550692.do

Keywords
marketing; public health

StatusPublished
Author(s)Stead, Martine; Gordon, Ross
Publication date31/12/2009
PublisherOxford University Press
Publisher URLhttp://ukcatalogue.oup.com/product/9780199550692.do
Place of publicationOxford, UK
ISBN978-0199550692
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