Article

Social marketing, smoking cessation and inequalities

Details

Citation

Hastings G & McLean N (2006) Social marketing, smoking cessation and inequalities. Addiction, 101 (3), pp. 303-304. https://doi.org/10.1111/j.1360-0443.2006.01371.x

Abstract
First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential. We examine what social marketing might contribute to the field of addiction using the example of smoking cessation services, focusing on inequalities.

Notes
Output Type: Editorial

Journal
Addiction: Volume 101, Issue 3

StatusPublished
Publication date31/03/2006
Publication date online27/02/2006
URLhttp://hdl.handle.net/1893/11712
PublisherWiley-Blackwell for the Society for the Study of Addiction
ISSN0965-2140

People (1)

People

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing