Ten promises to Terry: Towards a social marketing manifesto

Citation

Hastings G (2006) Ten promises to Terry: Towards a social marketing manifesto. Health Education, 106 (1), pp. 5-8. https://doi.org/10.1108/09654280610637157

Abstract
Purpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem. Design/methodology/approach - This paper uses the case study of "Terry" to illustrate the issues involved. Findings - This paper finds that life expectancy is predicted to fall in the UK unless action is taken against the growth of obesity. The marketing of fast foods needs to be curtailed. Originality/value - Ten pledges are made to "Terry" to improve his health, pledges that can be applied to the whole nation.

Keywords
Obesity; Public health; Social marketing; United Kingdom

Notes
Output Type: Editorial

Journal
Health Education: Volume 106, Issue 1

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing