AIDS publicity: Some experiences from Scotland

Citation

Hastings G, Leathar DS & Scott AC (1987) AIDS publicity: Some experiences from Scotland. BMJ, 294 (6563), pp. 48-49. https://doi.org/10.1136/bmj.294.6563.48

Abstract
First paragraph: The government has begun spending £20 million on publicity about the acquired immune deficiency syndrome (AIDS). Newspaper, television, and radio advertising will be used together with leaflets. Our experience with producing leaflets on AIDS in Scotland shows how important it is to evaluate any type of mass media publicity before it is widely released.

Journal
BMJ: Volume 294, Issue 6563

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing