Book Chapter

Retailing

Details

Citation

Sparks L (2008) Retailing. In: Baker M & Hart S (eds.) The Marketing Book. Sixth ed. Oxford, UK: Butterworth-Heinemann/Elsevier, pp. 602-628. http://store.elsevier.com/Butterworth-heinemann/IMP_30/

StatusPublished
Publication date31/12/2008
PublisherButterworth-Heinemann/Elsevier
Publisher URLhttp://store.elsevier.com/Butterworth-heinemann/IMP_30/
Place of publicationOxford, UK
ISBN978-0750685665
eISBN978-0080942544

People (1)

People

Professor Leigh Sparks
Professor Leigh Sparks

Deputy Principal, Marketing & Retail