Book Chapter

Retail Branding and Marketing

Details

Citation

Dawson J, Findlay A & Sparks L (2008) Retail Branding and Marketing. In: Dawson J, Findlay A & Sparks L (eds.) The Retailing Reader. First ed. Abingdon, UK: Routledge, pp. 101-122. http://www.routledge.com/books/details/9780415356398/

StatusPublished
Publication date31/12/2008
PublisherRoutledge
Publisher URLhttp://www.routledge.com/books/details/9780415356398/
Place of publicationAbingdon, UK
ISBN978-0-415-35639-8

People (2)

People

Professor John Dawson
Professor John Dawson

Emeritus Professor, Marketing & Retail

Professor Leigh Sparks
Professor Leigh Sparks

Deputy Principal, Marketing & Retail