Article

The influence of children on purchases: the development of measures for gender role orientation and shopping savvy

Details

Citation

Tinson J & Nancarrow C (2005) The influence of children on purchases: the development of measures for gender role orientation and shopping savvy. International Journal of Market Research, 47 (1), pp. 5-27. http://www.mrs.org.uk.ezproxy.stir.ac.uk/ijmr_article/article/79727

Abstract
The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This paper describes the key planning and exploratory stages of a collaborative academic-practitioner project designed to identify the determinants of a child's relative influence within a family in relation to purchase decisions. Specifically, the paper describes the planning and exploratory stages involved in construct definitions, choice of measures (ready-made or purpose-built) and their screening and development in consultation with a sample of adults and children and a team of practitioners, academics and teachers.

Keywords
; Social psychology; Consumer behavior

Journal
International Journal of Market Research: Volume 47, Issue 1

StatusPublished
Publication date31/12/2005
URLhttp://hdl.handle.net/1893/12007
PublisherWorld Advertising Research Center for the Market Research Society
Publisher URLhttp://www.mrs.org.uk.ezproxy.stir.ac.uk/…le/article/79727
ISSN1470-7853

People (1)

People

Professor Julie Tinson
Professor Julie Tinson

Professor of Marketing, Marketing & Retail