Nuttall P & Tinson J (2005) Exploring Peer Group Influence by Considering the Use and Consumption of Popular Music among Early Adolescents. Marketing Review, 5 (4), pp. 357-370. http://tmr.publisher.ingentaconnect.com/content/westburn/tmr/2005/00000005/00000004/art00006
Having friends or being part of a friendship or peer group is a significant social achievement for adolescents and an indicator of social competence (Berndt 1990). Whilst it has been acknowledged that child peer influence varies with age, gender and product situations, previous findings do not consider adolescent peer influence in relation to the family structure and type. This paper considers how peer groups or "communities" influence private and public consumption of music during early adolescence and how this consumption is moderated by family type (intact, blended or single), gender and family composition (mix of siblings).
music; peers; family type; communities
Marketing Review: Volume 5, Issue 4