Nuttall P & Tinson J (2007) Heard but not Seen: A Teenage Centric Approach to Music Consumption Research. Association for Consumer Research Annual North American Conference (ACR07): Memphis, USA, 25-28 October 2007, Memphis, USA, 25.10.2007-28.10.2007. Advances in Consumer Research, 35, pp. 401-408. http://www.acrwebsite.org/volumes/13253/volumes/v35/NA-35
Abstract There are significant problems with published work on youth and music which principally involve methodological approach and data collection. This paper seeks to explore and develop the concept of teenagers designing their own questions, collecting their own data and interpreting their findings to contribute to an understanding of adolescent music consumption. Findings indicate that using a teenage centric approach generates insight into actual behaviour of respondents thus reducing social desirability issues and that the teenage interviewers were able to distinguish differing responses from friends and members of their friendship group.