Investigating Community or Peer Group Influence among Early Adolescents

Citation

Nuttall P & Tinson J (2005) Investigating Community or Peer Group Influence among Early Adolescents. In: Purchase S (ed.) ANZMAC 2005 Conference: Consumer Behaviour - Program. ANZMAC 2005: "Broadening the Boundaries": Australian and New Zealand Marketing Academy Annual Conference, Freemantle, Australia, 5-7 December 2005, Freemantle, Australia, 05.12.2007-07.12.2007. Australia: ANZMAC, pp. 236-242. http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html

Abstract
Having friends or being part of a friendship or peer group is a significant social achievement for adolescents and an indicator of social competence (Berndt, 1990). Whilst it has been acknowledged that child peer influence varies with age, gender and product situations, previous findings do not consider adolescent peer influence in relation to the family structure and type. This paper considers how peer groups or "communities" influence consumption of music during early adolescence and how this consumption is moderated by family type (intact, blended or single).

Keywords
Music; Peers; Family Type; Communities; Youth and music ; Teenagers Family relationships ; Peer pressure in adolescence

People

Professor Julie Tinson

Professor of Marketing, Marketing & Retail