Squires C (2007) Marketing Literature: The Making of Contemporary Writing in Britain. Basingstoke: Palgrave Macmillan. http://www.palgrave.com/products/title.aspx?pid=274474
Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernières's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.
publishing; literature; contemporary literature; authorship; readership; arts marketing